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Interview with Suvish Viswanathan, Head of Marketing for Europe at Zoho

Interview with Suvish Viswanathan, Head of Marketing for Europe at Zoho 1. Tell us about your role at ZOHO and […]


The Self-Service Imperative

With service organizations laser-focused on advancing their Customer Experience (CX) initiatives, self-service is a critical topic. You can’t provide a stellar CX […]


Why CRM Projects Fail and How to Make Them More Successful

In 2017, CIO magazine reported that around one-third of all  CRM projects fail. That was actually an average of a dozen analyst […]


Top 5 ERP News of the Week, Dec 10th

Here is the video of Top 5 ERP News of the week, Dec 10th in a nutshell. We have summarized the news so you can take a peak and enjoy!


Rethinking CRM to Transform One-Time Buyers Into Lifelong Customers

Brands are making a significant investment to find customers and move them through the sales cycle. Yet the end-goal of […]

mobile crm

Nine Benefits of Integrating Mobile Into Your CRM Software

A mobile service is a software interface that integrates with a physical telephone device. Mobile and CRM are two technological […]


How CRM Platforms Can Add Personal Care to Healthcare

For decades, retailers, wholesalers and other business enterprises have leveraged customer relationship management systems to manage transactions and communicate with […]