FinancialForce, the leading Cloud ERP vendor on the Salesforce Platform, today announced the appointment of Fred Studer as Chief Marketing Officer. Studer, former NetSuite CMO, will lead all aspects of FinancialForce’s global marketing efforts.


A photo accompanying this announcement is available at

Studer’s appointment comes on the heels of another strong year for FinancialForce, in which the company grew more than 40% and reached the $100 million annual revenue run rate milestone. It also follows the recent appointment of former Salesforce senior executive Tod Nielsen to the role of CEO.

“As an enterprise insider with extensive experience in the ERP space, Fred is an ideal marketing visionary who will propel FinancialForce as we move to our next phase of our growth,” said Tod Nielsen, CEO of FinancialForce. “He has a proven track record in building and leading world-class global marketing teams that will be key to cementing our leadership position in the ERP market.”

According to IDC Research, the global ERP software market is expected to exceed $68.4 billion in total revenue in the next five years, with business applications and cloud computing platforms reaching significant inflection points. As a result, more companies are challenged to redefine strategies, business models and customer engagement in order to thrive in the digital economy. Studer’s hire reflects FinancialForce’s drive to build on innovation, leading customer success and services programs, and to address increasing enterprise demand.

“The new model of marketing in the cloud era is about getting aligned with the customer. When you look at Fred’s successes in the industry, that mentality is the underpinning of his actions. Fred has developed a vision of marketing that pushes the scope of today’s adaptive marketing, marketing through the customer rather than to the customer. In his ability to rethink strategy, especially on a global scale, Fred’s philosophy ultimately engenders a global marketing program that is customer-engaged at its core,” said Paul Greenberg, Managing Principal of The 56 Group and author of CRM at the Speed of Light

Studer joins FinancialForce with over two decades of senior leadership experience at notable companies with tenures at Gigamon, NetSuite, Microsoft and Oracle. Most recently at Gigamon, Studer led a brand refresh, improved sales productivity and channel activation. As CMO of NetSuite, he redefined the company’s enterprise strategy and led worldwide marketing initiatives that drove awareness and product adoption.

“All organizations are recognizing that Cloud ERP technology is essential to evolving their business, yet many are still grappling with the transition. FinancialForce simplifies this by helping companies modernize without complexity, delivering a product uniquely attuned to their needs. I’m thrilled to be a part of FinancialForce as it continues its growth trajectory and I look forward to engaging with customers and delivering on our unique customer brand promise,” said Fred Studer, CMO of FinancialForce.

Prior to NetSuite, Fred spent 8 years as General Manager of the U.S. Microsoft Office and Dynamics Businesses. Thereafter, Fred led worldwide marketing, go-to-market strategy and headed the execution of Microsoft Dynamics’ CRM and ERP lines. Responsible for a multi-functional team, Fred’s leadership and drive proved instrumental in the team’s ability to deliver innovative business and marketing strategies on a global scale.


Source: Nasdaq GlobeNewswire