Transforming Cloud ERP Partnerships: An In-Depth Look at Acumatica’s New Alliance Program with Daniel Oh

In this month’s issue of ERPNews Magazine, we had the opportunity to speak with Daniel Oh, Vice President of Business Development at Acumatica, about the company’s newly launched Alliance Program. This strategic initiative is set to transform partnerships within the cloud ERP market, providing extensive resources, training, and support to organizations looking to enhance their operational efficiency and drive innovation.

In our Q&A session, Daniel offers an in-depth look at how the Alliance Program is designed to foster co-innovation, create synergies, and deliver tailored solutions that propel small and mid-sized businesses (SMBs) forward in an increasingly competitive landscape. From the strategic benefits for partners to the long-term vision for the program, this interview sheds light on Acumatica’s commitment to building a robust and collaborative ecosystem.

Dive into the full interview to learn how the Alliance Program is paving the way for the future of cloud ERP solutions.

• Can you provide an overview of Acumatica’s new Alliance Program and its primary objectives?

We launched Acumatica’s new Alliance Program to broaden our reach in identifying and supporting small and mid-sized businesses that can benefit from Acumatica’s cloud-based business management solutions. This no-cost program fosters growth through co-innovation, enhancing collaboration at scale and investing in the future. By partnering with experts across various industries, technologies, and finance sectors, the Alliance Program aims to improve efficiency and drive operational excellence, assisting businesses in transforming their operations. We believe this will appeal to accounting firms, private equity firms, independent software vendors, consulting firms, and other organizations looking to better support their customers and become a vital part of the best and most collaborative ecosystem in the Cloud ERP market.

• What are the key strategic benefits that partners and customers can expect from joining the Alliance Program?

For starters, partners who join the Alliance Program gain access to a wealth of Acumatica’s content and go-to-market strategies, along with specialized training portals. They also have access to enhanced marketing automation tools and social syndication platforms that will boost visibility and engagement. Furthermore, partners can look forward to collaborative opportunities that drive innovation and improve their solution offerings, ultimately supporting business growth and success. Acumatica’s focus is on generating value for partners that join the program.

The Alliance Program helps customers as well. They receive enhanced strategic support and innovative solutions customized to their unique business needs. This customized support helps customers streamline operations and improve efficiency. Customers collaborating with Alliance Members will also benefit from access to a network of experts who provide tailored support, strategic direction and innovative solutions. This collaboration ensures that customers receive comprehensive solutions that propel their business forward.

• How will the Alliance Program enhance efficiency and drive operational excellence for small and mid-sized businesses (SMBs) as they transform their operations?

The Alliance Program offers a robust network of experts who understand SMBs’ goals. These experts provide strategic guidance to SMBs navigating challenges and offer innovative solutions to overcome them. The program encourages continuous improvement through shared best practices, helping businesses stay ahead in a competitive market.

• Can you elaborate on the types of resources, training, and support that Alliance Members will have access to?        

Program members will benefit from access to Acumatica’s industry-specific expertise and advisory services, best-in-class training portals to develop and refine skills, and advanced marketing automation tools to support their go-to-market strategies. Additionally, members will have access to social syndication platforms for broader reach and engagement and collaborative platforms for sharing best practices and creating better ways of working.

• What specific sales and marketing benefits will businesses that join the Alliance Program receive?

Businesses that join the Alliance Program will enjoy a variety of sales and marketing benefits, including learning paths, licenses and certifications, marketing materials and templates, logos, and native assets. Whether accounting firms or ISVs, these organizations will have an opportunity to create synergies, co-create solutions, co-market and co-sell their offerings, cross-refer customers, share best practices, and collaborate on innovation. These resources support go-to-market strategies and enhance sales efforts with industry-specific insights.

• How does the Alliance Program foster co-innovation and collaboration among partners, and what impact do you anticipate this will have on the cloud ERP market?

The program is specifically designed to promote co-innovation and collaboration by establishing a dynamic ecosystem where partners can share best practices, develop joint solutions, and cooperate on innovative projects. This collaborative approach is expected to accelerate the development of new and creative solutions to empower businesses to thrive, enhancing the quality and diversity of cloud ERP offerings and driving market growth.

• How will Acumatica leverage the expertise of industry, technology, and finance experts through the Alliance Program?

Acumatica will harness these experts’ perspectives by partnering with them to innovate, collaborate, and grow on their terms, maximizing the value of their relationship with Acumatica. Additionally, collaborations with these experts will provide advisory services within key verticals such as manufacturing, construction, distribution, retail, and professional services, bolstering Acumatica’s ability to address its customers’ specific needs and real-world challenges.

• What types of organizations are eligible to become Alliance Members, and what criteria must they meet to join the program?

We are particularly focused on outreach to accounting firms, independent software vendors (ISVs), consulting firms, and other entities that have customers that will benefit from business technology that will help them grow and scale. To join the program, organizations must complete an application and undergo an approval process, followed by maintaining an Acumatica certification to ensure continued alignment with program standards.

• How will the Alliance Program create synergies and foster community among its members?

By joining the Alliance Program, members will become part of an active and thriving Acumatica community of creators, partners and customers dedicated to engaging together through various processes, including a Community Forum and input on product development. The program provides platforms for members to share best practices and success stories, facilitates networking opportunities and events and offers comprehensive community resources and support. It fosters a collaborative and supportive ecosystem that drives collective success by aligning members’ goals with joint growth and profitability objectives.

• What are Acumatica’s long-term goals for the Alliance Program, and how do you see it evolving to meet the needs of a rapidly changing business landscape?

As we look down the road, we’d like to see the Alliance Program expand our network of expert partners that provide support and expertise to our customers. In the future, the program will continuously evolve to meet the changing needs of businesses, helping them navigate the hype of new technologies and understand what solutions will work best for them, adding the most value for the business.