Meeting rising player expectations while staying compliant with evolving regulations is one of the biggest challenges in today’s iGaming industry. As markets grow and competition intensifies, operators must move beyond outdated systems and fragmented tools. The demand for engaging, secure, and adaptable platforms has never been greater.
Founded in 2016 by Uri Poliavich, Soft2Bet is rising to meet this demand. Operating under 19 licenses across 11 jurisdictions, the company offers turnkey platforms, innovative gamification through MEGA, and a diverse brand portfolio that continues to set new standards in global iGaming.
MEGA: Gamification That Delivers Results
The Motivational Engineering Gaming Application (MEGA) is Soft2Bet’s flagship gamification suite. Since its 2023 launch, MEGA has produced significant results: a 4X increase in screen time, 65% growth in NGR, and a 45% rise in ARPU. It enables flexible rewards, intelligent bonus triggers, personalized user journeys, and effortless integration with operator platforms.
Scalable Platform With Operator Control
Soft2Bet’s in-house platform is built on a microservices architecture, offering 99.99% uptime, enterprise-grade security, and easy adaptation to local regulatory requirements.
Operators have access to a robust content management system with real-time control over project settings, payment options, and regional configurations. Automated validation tools simplify the management of games, bonuses, payments, and tournaments. The affiliate system provides transparent campaign insights and a user-friendly partner dashboard.
These capabilities ensure platform stability while enabling operators to refine engagement strategies and grow effectively.
Unified Player Account Management
Soft2Bet’s Player Account Management system delivers complete visibility and control, featuring real-time monitoring, agent credit/debit tools, dashboard summaries, churn prediction tools, and cross-device game management. Operators can optimize user experiences across desktop and mobile environments.
Built-In Compliance and Player Protection
Player safety and regulatory adherence are core to Soft2Bet’s operations. Its compliance framework includes:
- Certified Games and Licensed Operations: All content runs under trusted, regulated licenses.
- Protection for Minors and At-Risk Users: Advanced systems block underage access and flag vulnerable behavior.
- Self-Management Tools: Players can set personal limits and controls.
- Customer Complaint Procedure: A clear process ensures player feedback is addressed fairly.
- Automated KYC and E-KYC: Documents are verified in under 0.7 days, with 55% approved automatically.
- Fraud and AML Protection: Machine learning, background checks, and risk controls ensure integrity.
- Responsible Platform Design: Every feature is built to promote safe, enjoyable play.
These measures reflect Soft2Bet’s ongoing commitment to secure, ethical, and sustainable gaming.
Tailored B2C Brand Portfolio
Soft2Bet operates several market-specific brands
- Betinia (Denmark, Sweden)
- CampoBet (Denmark, Sweden, Mexico)
- Tooniebet (Ontario)
- Quickcasino (Sweden)
- Don.ro and TopBet (Romania)
Each brand is uniquely designed with localized content, language support, and region-focused experiences.
Operator-Centric Offerings That Deliver
Soft2Bet equips partners with a powerful toolkit to elevate performance and user satisfaction:
- 12,500+ games from 100+ providers
- Over 1 million live events annually
- 24/7 multilingual support across 20 languages
- Compatibility with 70+ payment options
- Personalized gamification features, including avatars, challenges, and collectibles
- Support for Apple Pay, Google Pay, and Pay N Play
- A dynamic bonus engine with automated triggers and audience targeting
These features position Soft2Bet as a growth partner in competitive, regulated markets.
Soft2Bet Invest: Funding the Future
In 2024, Soft2Bet launched Soft2Bet Invest, a €50M fund aimed at advancing innovation in iGaming and casual gaming. The initiative earned the “Outstanding Contribution to Gaming 2024” award, further validating the company’s leadership in shaping the industry’s future.
