As cloud ERP vendors compete to expand their reach and deliver industry-specific expertise, partner ecosystems are becoming increasingly central to growth strategies. Against this backdrop, Acumatica has appointed Roman Bukary as Senior Vice President of Partner Strategy and Programs, reinforcing its long-standing channel-first approach and signaling continued investment in its partner community.
Bukary will oversee the strategy, development and evolution of Acumatica’s partner ecosystem, helping ensure that solution providers have the resources, programs and support needed to drive customer success across manufacturing, construction, distribution, retail and professional services industries.
The appointment comes as Acumatica continues to expand its market presence and deepen its focus on partner-led growth in an ERP market increasingly shaped by cloud adoption, AI innovation and industry specialization.
Partner Ecosystems Move to the Center of ERP Growth
The role of channel partners has evolved significantly over the past decade. Once focused primarily on implementation and support, partners are increasingly expected to provide industry expertise, strategic consulting and guidance on emerging technologies such as AI and automation.
For cloud ERP vendors, this shift has elevated partner ecosystems from sales channels to strategic growth engines.
“Roman understands that thriving partners create thriving customers,” said Sanket Akerkar, President and Chief Operating Officer at Acumatica.
“He has spent his career building and scaling successful channel programs and go-to-market organizations across enterprise SaaS, and his expertise in partner ecosystem development and ERP solutions will help strengthen our channel-first approach, expand partner opportunities and deliver even greater value to the customers we serve together.”
Acumatica has long differentiated itself through its channel-driven business model, relying on partners to deliver industry expertise and customer engagement rather than pursuing a direct-sales-heavy approach common among many enterprise software vendors.
A Leader with SaaS, ERP and AI Experience
Bukary joins Acumatica with more than two decades of experience building enterprise SaaS and AI organizations.
Most recently, he served as Chief Revenue Officer at Netgain Solutions, where he led revenue growth initiatives and partner-focused programs. He has also advised AI-native companies on growth strategies and business transformation, bringing experience that spans go-to-market execution, ecosystem development and organizational scaling.
“I am excited to join Acumatica at such a pivotal time for the company and its community,” Bukary said.
“Acumatica’s channel-first approach is a true differentiator, and I look forward to working closely with our partner ecosystem to create new opportunities for growth and help our customers succeed on their terms.”
His appointment reflects a growing emphasis across the software industry on leaders who can bridge traditional partner strategies with emerging AI-driven business models.
Why This Matters
The ERP market is entering a new phase where technology innovation alone is no longer enough to differentiate vendors.
As organizations seek guidance on AI adoption, industry-specific workflows and digital transformation, partners are becoming critical advisors rather than transactional resellers. Vendors that can cultivate strong ecosystems stand to benefit from greater customer engagement, faster innovation cycles and deeper industry penetration.
Acumatica’s decision to appoint a senior executive dedicated to partner strategy underscores this reality. The move suggests that as ERP vendors compete for growth opportunities, investment in partner programs, enablement and ecosystem development will remain a strategic priority.
More broadly, Bukary’s appointment reflects a wider industry trend: the future of ERP growth may depend as much on the strength of partner communities as on the capabilities of the software itself.
ERP News Editorial Team
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