La Halle, a flagship clothing and footwear company belonging to the Vivarte group, established in 1981, has teamed up with Comarch ERP, an IT solution provider specializing in retail, to launch its deep omnichannel transformation and develop its customer-oriented strategy.
A range of modules composing the Comarch Retail package will be used on around 5000 devices in 900 La Halle shops as part of the implementation of the customer-oriented omnichannel strategy.
Comarch Order Management System allows the coherent centralization of all company data and the consolidation of all cross-channel sales processes (store to web, click and collect, e-reservation, and ship from store), taking into account the optimization of customers’ shopping experience and the development of their loyalty and engagement in the brand through new programs.
Comarch POS, a solution dedicated to retail sales, will enable La Halle to manage sales comprehensively with the use of automatically personalized offers and detailed information, especially about customers’ preferences and product availability.
The mobile version, Comarch mPOS, will allow sales representatives to perform their business activities via smartphone or tablet, give their clients informed advice, and accompany them during the whole omnichannel sales process until they reach a point of sale.
Comarch Store Back Office is a desktop and mobile solution facilitating the management of stock levels thanks to the real-time, uniform presentation of product availability, a key element in the implementation of the omnichannel strategy.
