Unanet has been recognized for its continued investment in applied artificial intelligence, with its GrowthStudio platform named a 2026 Product of the Year Award winner by CUSTOMER magazine. The recognition reflects a broader shift in enterprise software toward domain-specific AI solutions designed to address complex, industry-driven workflows.
As AI adoption matures, enterprise vendors are increasingly embedding intelligence directly into operational systems rather than positioning it as a standalone capability. In project-based sectors, this evolution is particularly relevant, where growth, compliance, and execution must operate in close alignment.
Reframing Business Development for GovCon
Originally developed for government contractors (GovCon), GrowthStudio aims to modernize what has historically been a fragmented and manual business development lifecycle. The platform connects capture management, pipeline visibility, and proposal development into a unified, AI-driven environment.
At the core of the platform is Unanet’s Champ AI™, which analyzes historical performance data to support more informed decision-making across the capture lifecycle. This includes identifying opportunities, improving win probability assessments, and structuring proposal workflows more effectively.
Unlike general-purpose AI tools, GrowthStudio is designed as a purpose-built system that operates within the constraints of GovCon environments—where compliance, auditability, and data security are essential. This reflects a wider industry trend toward verticalized AI platforms tailored to specific regulatory and operational requirements.
Industry Recognition and Context
The Product of the Year Award, presented by CUSTOMER magazine under TMC, recognizes solutions that contribute to advancing CRM and customer-centric technologies. The award emphasizes not only innovation but also usability and real-world applicability.
“On behalf of TMC and CUSTOMER magazine, it is my honor to recognize Unanet with a 2026 Product of the Year Award. GrowthStudio has clearly earned its place among the industry’s top solutions, and I’m eager to see how Unanet continues to innovate and lead in 2026 and beyond.”
The recognition signals growing demand for platforms that bridge front-office growth functions with data-driven intelligence, particularly in sectors where structured processes and compliance requirements shape business outcomes.
Moving Beyond Experimental AI
Unanet’s approach with GrowthStudio reflects a broader transition from experimental AI initiatives toward embedded, workflow-centric intelligence. The platform is positioned as a system of record for business development, integrating data, processes, and decision support into a single environment.
“AI’s real value isn’t that it can do things faster or cheaper, but that it can supercharge the real jobs that businesses and their teams are doing every day to be successful in their core mission,” said Steve Karp, Chief Innovation Officer for Unanet.
“We’re going well beyond a chatbot or quick reporting with our AI-first innovation and creating real value with solutions like GrowthStudio. Our customers need AI that actually helps them, and that’s what we’re delivering.”
Broader Implications for ERP and Growth Platforms
The recognition of GrowthStudio highlights a key evolution in the ERP landscape. As project-based organizations seek tighter alignment between financials, operations, and growth pipelines, AI is expanding beyond analytics into execution.
For ERP vendors, this signals a competitive shift toward integrated growth intelligence—where systems not only track performance but actively contribute to shaping it. In regulated sectors such as GovCon, delivering this within compliant and auditable frameworks is likely to become a defining capability.
As enterprise software continues to converge around unified data models and embedded intelligence, platforms like GrowthStudio illustrate how AI is being operationalized—not as an add-on, but as a core layer within business-critical systems.
ERP News Editorial Team
The ERPNews Editorial Team covers global developments in ERP (Enterprise Resource Planning), enterprise software, cloud platforms, AI, automation, and digital transformation, providing independent news and editorial analysis for senior business and technology leaders. Our reporting focuses on market signals, strategic shifts, and enterprise impact across the ERP and enterprise technology ecosystem.
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