In the iGaming industry, success is about standing out in a crowded market.

Operators have to be able to outpace competitors, navigate complex compliance requirements, and create experiences that keep players coming back for more. It’s a demanding balancing act that separates industry leaders from the rest.

Soft2Bet, a technology-first provider, has cracked the code on delivering platforms and gamification-powered solutions that are reshaping online casinos and sportsbooks.

Founded in 2016, Soft2Bet transformed from startup to global powerhouse in record time. Today, the company operates across 16+ regulated markets, providing the technological backbone for some of the industry’s most recognized brands.

What sets them apart? Their platforms enable rapid scaling without the usual trade-offs. Compliance is solid, while user experience remains seamless. Operational efficiency never wavers.

Turnkey iGaming Solutions Built for Scale

At the heart of Soft2Bet’s offering is a modular, future-ready platform. Instead of forcing operators into rigid frameworks, the platform adapts seamlessly to a wide variety of needs.

Whether you’re launching a localized sportsbook, managing multiple casino brands, or integrating new regulatory requirements, the system flexes to meet your specific demands.

Core Platform Components:

Casino Management System: Access to 12,500+ games from 100+ providers, including live dealer titles, jackpot integrations, and advanced player segmentation tools.
Sportsbook Engine: More than 1 million live events annually, with real-time odds, risk management systems, and customizable layouts.
Payments & Risk Suite: 220+ payment methods, multi-currency support, built-in KYC/AML compliance, and anti-fraud dashboards that safeguard operator revenues.

MEGA Gamification: A New Era of Soft2Bet Player Engagement

In 2023, Soft2Bet introduced its most disruptive innovation to date: the Motivational Engineering Gaming Application (MEGA). Unlike traditional loyalty programs, MEGA applies behavioral science directly to casino and sportsbook experiences.

This breakthrough earned the Product Launch of the Year award at the Global Gaming Awards EMEA 2025, supported by strong performance data:

400% increase in player screen time
65% growth in Net Gaming Revenue (NGR)
50% uplift in deposits
45% boost in ARPU

What makes MEGA different?

Progressive quests and challenges that adapt to player behavior.
Customizable avatars and achievements foster identity-driven engagement.
Competitive leaderboards and social tools that build community.
Personalized rewards triggered by real-time behavioral insights.

Global Licensing and Responsible Expansion

Compliance has always been central to Soft2Bet’s growth strategy. With more than 16 licenses across Europe and North America, the company consistently upholds responsible gaming, fraud prevention, and data security standards.

Licensed Markets:

Europe: Malta, Sweden, Denmark, Ireland, Greece, Romania, Italy
North America: Ontario (Canada), Mexico
Coming Soon: New Jersey, USA (application submitted for 2025)

Industry Recognition, Partnerships, and Localized Brands

Soft2Bet’s rise is supported by both industry acclaim and strong partner collaborations. In 2025, the company earned multiple honors, including:

Executive of the Year: Uri Poliavich, CEO
Platform Provider of the Year: Global Gaming Awards
Product Launch of the Year: MEGA
Acquisition & Retention Partner of the Year: SBC Europe

Its localized brand portfolio demonstrates adaptability to different markets:

Betinia (Sweden): Sports-first experience tailored to local expectations
CampoBet: Popular across multiple regulated European markets
ToonieBet (Canada): Official partner of the CFL with regionally adapted content

All brands are powered by integrations with leading providers such as Evolution, NetEnt, Pragmatic Play, and Push Gaming, ensuring players enjoy world-class entertainment.

Industry Evolution in Action

Soft2Bet’s approach reflects broader shifts occurring across the iGaming landscape. As operators face increasing pressure to balance innovation with compliance, companies like Soft2Bet are developing comprehensive solutions that address these dual challenges.

The company’s turnkey solutions, MEGA-powered gamification, and global expansion strategy illustrate how technology providers are adapting to help operators navigate competitive markets more effectively. This evolution demonstrates the industry’s ongoing transition toward more integrated, flexible platforms that can accommodate diverse regulatory environments while maintaining player engagement.