Rogers Electric, the nation’s premier provider of electrical and lighting services, has announced its strategic switch to Unanet CRM, a purpose-built customer relationship management solution designed specifically for government contractors and architecture, engineering, and construction (AEC) firms. This pivotal move is set to enhance Rogers Electric’s business development, customer visibility, and data-driven decision-making capabilities.
With operations spanning across 48 states and servicing over 1,000 customers nationwide, Rogers Electric required a powerful and flexible CRM platform to streamline operations and foster continued growth. The company selected Unanet CRM to replace a legacy system that lacked the functionality and intuitive interface needed to support Rogers’ evolving customer base and growing project portfolio.
“Unanet CRM gives our team a single source of truth, allowing us to better prioritize, forecast, and plan our pursuits,” said Matt Bown, VP of Business Development at Rogers Electric. “We’re thrilled with the data visualization and reporting capabilities, which help us communicate wins, track KPIs, and achieve strategic growth.”
Why Rogers Electric Chose Unanet CRM
Rogers Electric’s leadership team cited several critical reasons for the transition:
- Improved Data Visualization: Unanet CRM’s robust dashboards and analytics provide powerful insights for executives and sales teams.
- Greater Forecasting Accuracy: Advanced reporting features help track project pipelines, opportunities, and ROI.
- Intuitive User Interface: The new system simplifies collaboration and enables cross-functional visibility.
- Industry-Specific Features: Built specifically for project-based businesses, Unanet CRM caters directly to Rogers’ needs in field services and project management.
“More project-based businesses like Rogers Electric are turning to Unanet CRM to drive growth and support long-term business development strategies,” said Steve Karp, Unanet’s Director of AEC Strategy. “We’re proud to support their mission with tools that deliver real-time insights and measurable business impact.”
Unanet CRM Gains Momentum in AEC and Services Sector
Unanet CRM continues to see strong adoption across the AEC industry and related service sectors due to its ability to unify teams, simplify opportunity tracking, and create streamlined sales processes. As more companies embrace digital transformation, Unanet’s tailored CRM solutions are helping firms remain competitive and agile.
To learn more about Unanet CRM and its capabilities, visit www.unanet.com/crm.
