Customer Data

Brands are making a significant investment to find customers and move them through the sales cycle. Yet the end-goal of this long-winded engagement process is a transaction. Sherri Kolomayz, Senior

Most sales leaders know that great customer relationship management (CRM) tool can be invaluable. It can help you in increasing sales, saving time, and producing an accurate sales forecast. But,

The customer buying journey has evolved from an end-to-end experience to a data-driven relationship. And a big part of that relationship is using customer data responsibly. “If you think that