Rootstock Software has appointed former Fishbowl Inventory executive Frederick Li as chief product officer, putting him in charge of the product roadmap for its cloud ERP software for manufacturers and distributors. The company also promoted Ohad Idan to senior vice president of AI and platform engineering. Rootstock announced both moves on November 9, 2026.
Li will set product priorities as Rootstock develops AI capabilities for its ERP customers. Idan will focus on how Rootstock’s engineering teams use AI to develop and deliver software. He will also continue working with customers and overseeing the technical side of the company’s key platform partnerships. Rootstock said it expects the two executives to work together to shorten the time it takes to bring new features to customers.
Li has more than 15 years of product leadership experience in business software, according to Rootstock. At Fishbowl Inventory, he was chief product officer for a company that makes inventory management software for manufacturers. He previously spent more than six years at BlackLine, where he became vice president of product management for financial close software. Earlier in his career, he held product leadership roles at CoreLogic.
Idan joined Rootstock as vice president of product in November 2025, when the ERP vendor acquired Praxis Solutions, the Salesforce consulting and implementation firm he founded and led. His new role moves him from product management into engineering leadership at a company whose ERP software runs on the Salesforce Platform.
Rootstock has been testing AI in sales and purchasing
In an earlier interview with ERP News, Idan said Rootstock was looking at ways to use AI inside sales, purchasing, inventory, and production workflows. He described starting with tools that surface information and help users make decisions, then moving toward agents that can carry out specific tasks within defined permissions.
Rootstock’s August 2026 release put two of those applications into pilot with selected customers. Its Sales Agent uses inventory, component requirements, and incoming supply to help sales teams assess when they can fulfill an order. Its Purchasing Agent identifies which sales orders and work orders could be affected when a purchase order is delayed and looks for alternative sources of supply. Both agents also support lot tracing for recalls. The November leadership announcement gave no timetable for broader access to either agent.
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