SAP today announced it has been named a Leader in the 2019 Gartner Magic Quadrant for Configure, Price and Quote (CPQ) Application Suites.


CPQ application suites “enable sales organizations to streamline and optimize the creation of quotes and orders for complex, configurable products and services.” SAP has been named a Leader due to its completeness of vision and ability to execute.

This CPQ offering from SAP, along with sales force automation and sales performance management solutions from SAP, is part of the SAP Sales Cloud portfolio.

“Buyers today expect sales representatives to demonstrate their expertise, answer inquiries promptly with relevant content, and provide accurate quotes quickly,” said Paula Hansen, SAP Customer Experience chief revenue officer. “SAP’s solutions for CPQ, sales performance management and sales force automation deliver the perfect trifecta for creating trusted customer relationships.”

Customers such as food company ARYZTA AG and MAN Energy Solutions SE rely on the SAP Sales Cloud solution. Ventilation services technology provider Breathing Buildings used the SAP CPQ solution to help increase turnover. The solution provided the flexibility and accuracy needed to improve the efficiency of its quoting process.

The SAP Sales Cloud solution is part of the larger SAP Customer Experience portfolio and the SAP C/4HANA suite, which also includes the SAP Marketing Cloud, SAP Commerce Cloud, SAP Service Cloud and SAP Customer Data Cloud solutions.

SAP was also named a Leader in Sales Force Automation and SAP (CallidusCloud) was recognized a Leader in Sales Performance Management.

Access a complimentary copy of the Gartner Magic Quadrant for Configure, Price and Quote Application Suites report here.