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How to Best Use Customer Data and Avoid Being Creepy

The customer buying journey has evolved from an end-to-end experience to a data-driven relationship. And a big part of that […]

How Retailers Are Reinventing Target Marketing with AI and Machine Learning

The glamorous dresses in front of me — the one festooned with bright fuchsia flowers really caught my eye — […]

Fortune 500 Manufacturer Turns to Onapsis to Break Down IT Silos and Holistically Secure SAP Applications

Onapsis, the global experts in ERP and business-critical application cybersecurity and compliance, today released a case study published by leading […]

SAP Mounts Formalized CRM Drive

SAP has formalized its approach to Customer Relationship Management (CRM) by consolidating upon recent acquisitions and integrating these functions into […]

SAP Leonardo: A Closer Look at a Year of Innovation

As SAP Leonardo turns one, businesses around the world are using its intelligence to achieve better results. The path to […]

Tom Loeffert, SAP UK HRD, Explains Why And How The Global Tech Giant Is Embracing Diversity

Not every global tech company originated in Silicon Valley. SAP, which specializes in cloud and business technology, began life in […]

CEO Bill McDermott: How SAP Is Augmenting Humanity to Unleash Economic Growth

Bill McDermott, CEO of SAP SE, had three main messages for the capacity crowd at the company’s biggest customer event […]

SAP unveils C/4HANA, aims to revamp CRM, leverage its ERP base

SAP is planning to take on Salesforce on multiple fronts as it aims to tie its back-end financial software to […]

SAP powers up cloud ERP play with consulting collaboration drive

The collaboration efforts were announced during the German software vendor’s Sapphire Now conference in the United States SAP is partnering […]