content hub

 SAP today announced availability of SAP Product Content Hub, a new cloud-based product information management solution (PIM).

content hub

Providing master product data for customer-facing systems, including the SAP Commerce Cloud solution, SAP Product Content Hub allows for tight integration with the back office. The intuitive user interface allows business users, even those without IT expertise, to create and manage consistent, high-quality product data across more than 1,500 digital marketplace, marketing and social channels including, eBay and Google.

Today’s businesses are under constant pressure to deliver new products and fresh content across different selling channels. Providing consistency and speed across all websites, while maintaining multiple attributes for a single product, is critical. Yet this is challenging for companies without a modern PIM or the help of the IT department.

Companies struggle with manual product onboarding. SAP Product Content Hub automatically monitors and implements changes across channels. Embedded AI-driven product information extraction and image recognition enrich content.

SAP is one of the first enterprise software vendors to offer an open, easy-to-integrate PIM for omnichannel commerce, providing a single source of truth for all customer-facing product data.

“SAP Product Content Hub helps businesses drastically reduce the time users spend on routine tasks in creating, managing and syndicating quality product information,” said Chris Hauca, general manager of SAP Commerce Cloud. “It leaves them with more opportunity to focus on pulling insights using real-time analytics and best-practice recommendations to create or optimize product content that engages buyers and drives purchase decisions.”