Seafood businesses manage a particularly demanding flow of operational information. A single batch of raw material may move through purchasing, processing, storage and distribution, producing multiple finished products along the way. Tracking its origin, calculating production yields and understanding how costs are distributed requires information that is often spread across different functions.
Wisefish is bringing that information closer to the people who need it.
The seafood industry software provider has launched Wisefish AI Connect, a new capability that allows AI assistants including Claude, ChatGPT and Microsoft Copilot to access live operational information held in Wisefish and Microsoft Dynamics 365 Business Central.
Available now as an add-on for Wisefish SaaS customers, the integration is designed to let employees ask questions about inventory, production, traceability and financial data using natural language, without having to navigate multiple reports or request information from other departments.
The development brings an industry-specific dimension to a broader change in enterprise software: AI becoming an interface to business information rather than a separate application operating without access to the underlying operational context.
Connecting AI to the Complexity of Seafood Production
Unlike more standardized manufacturing environments, seafood operations must account for raw materials that can differ in origin, quality, weight and yield.
Businesses may source products through fishing, aquaculture or external purchasing. These materials can then be processed into several saleable products, each carrying a portion of the original raw material cost and associated production expenses.
Managing those relationships is central to accurate inventory records, product traceability and margin analysis.
Wisefish, which builds its industry-specific business software on Microsoft Dynamics 365 Business Central, already supports processes spanning fishing, farming, processing, sales, distribution and financial management. AI Connect extends access to that information through external AI assistants.
A production manager, for example, can ask an AI assistant to compare yields across processing lots. A quality manager can investigate the origin of a particular batch, while a sales representative can check current stock availability or order status ahead of a customer conversation.
For finance teams, the connection opens a more direct way to examine how raw material and processing costs have been allocated across finished products and what those allocations mean for margins.
These are familiar business questions. What changes is how employees retrieve the information needed to answer them.
Bringing ERP Information Into Everyday Conversations
Traditional ERP reporting depends heavily on users knowing which application, screen or report contains the relevant data.
That approach works for experienced users but can create delays when employees outside finance, production planning or inventory management need information.
AI Connect is intended to reduce that dependence on specialist system knowledge by allowing employees to interact with live ERP information through the AI tools they already use.
The system also retains the permissions established within Microsoft Dynamics 365 Business Central, meaning users are limited to information they are already authorized to access.
“AI is only as useful as the data it can reach and the controls around it. We connect it directly to live operational data. It works within each user’s existing Business Central permissions. The result is better information flow, more transparency across the operation, and faster decisions made on live numbers,” said Ari Hróbjartsson, Director of Product at Wisefish.
The permission model is significant because enterprise AI integration introduces questions beyond the accuracy of generated responses. Organizations must also determine which information can be retrieved, who is authorized to see it and how access remains consistent with existing business controls.
By working within Business Central’s established permissions, Wisefish is seeking to make AI access part of the existing enterprise environment rather than an independent route into sensitive operational data.
From Operational Questions to Workflow Automation
The initial value of AI Connect lies in making business information easier to retrieve and interpret. Wisefish also sees the integration as a foundation for more automated workflows.
Seafood operations involve recurring activities such as monitoring inventory, checking production results, reviewing costs and following up on operational exceptions.
Connecting AI to the structured information behind these processes could allow businesses to extend its role beyond answering questions toward supporting routine monitoring and task execution.
However, the distinction between information retrieval and autonomous action remains important.
Wisefish describes AI Connect as an enabler for further automation, but the announcement does not specify which transactional actions can currently be executed autonomously, how approvals would be managed or which workflows are already operating in customer environments.
Those details will become more relevant as customers move from using AI to investigate business information toward allowing it to participate directly in operational processes.
A Different Direction for Industry-Specific ERP
Wisefish’s approach reflects an emerging role for specialist ERP applications: providing the industry knowledge and structured business context that general-purpose AI tools do not possess on their own.
An AI assistant may understand a question about inventory or product costs, but answering it accurately in a seafood business requires access to the relationships between raw material intake, production yields, finished goods and financial transactions.
Those relationships are maintained within the operational systems.
AI Connect is designed to make that existing information accessible through a conversational interface while preserving established user permissions.
The company has not announced customer adoption figures or quantified productivity improvements associated with the launch. As a result, its operational impact will need to be assessed through customer deployments and measurable changes in reporting effort, information accessibility and decision-making.
Wisefish says it will continue extending the connection based on customer usage and will offer seafood-specific advisory services to organizations seeking further assistance with AI adoption.
For seafood producers, processors and distributors, the immediate opportunity is practical: reducing the effort required to find accurate information across their operations.
The longer-term question is how effectively that same connection can support automated workflows without weakening the traceability, cost accuracy and operational controls on which the industry depends.
ERP News Editorial Team
The ERPNews Editorial Team covers global developments in ERP (Enterprise Resource Planning), enterprise software, cloud platforms, AI, automation, and digital transformation, providing independent news and editorial analysis for senior business and technology leaders. Our reporting focuses on market signals, strategic shifts, and enterprise impact across the ERP and enterprise technology ecosystem.
For editorial inquiries, please contact:
📩 [email protected]
