A couple of decades ago, the word “customer experience” did not exist.  Although organizations had placed the customer at the center of their business operations, many customer touchpoints throughout the product lifecycle were missing. In fact, it was not until the late nineties that businesses had a more honest opinion of what their customers were thinking about their brand and feedback about the end-to-end customer journey. The ERP and Customer connection: Your customers’ perception of your company’s brand and their buying behavior is directly tied to their end-to-end experience with your company’s products and services, websites, mobile applications, customer support center, marketing & promotional materials and many more. Based on a Harvard business review – On average, the CEOs of U.S. corporations lose half their customers every five years. So, when you deliver a positive customer experience, you’re contributing to the growth of your company by creating happy customers. With increase in customer satisfaction, you’ll see increased customer loyalty, positive word-of-mouth referrals and thus all contributing to an increase in your bottom line. Whether you operate a small factory or a large-scale multinational organization, a vital part of improved customer experience is the ability to have visibility across your entire supply chain in order to offer customers quicker response time and access to products … Continue reading Why is Customer Experience Important for ERP?