Customer experience is like a gemstone. It must be properly prepared—what jewelers call romanced—in order to shine brightly. Today, manufacturers are starting to view customer experience as the glimmering centerpiece around which to shape business strategy. This trend is changing how they train employees to engage with customers, as well as affecting their technology investments. Today, customers expect a lot, and manufacturers who lag too far behind digitally savvy companies—like Amazon, Uber, or Door Dash—will pay the price in lost sales and revenue, if they can’t similarly provide speed, transparency, and convenience.   In the past, legacy ERP systems were designed around departmental processes, rather than the customer as the center gem. Manufacturers attempted to bolt on solutions to enhance customer experience. This exacerbated the problem of disjointed processes and siloed information. But a modern ERP, with flexibility and connectivity, circumvents these issues. By sitting on an enterprise cloud platform, the latest ERP solutions streamline operations and enable seamless access to customer information. As manufacturers upgrade to cutting-edge ERP systems, they must set customer experience like the focal jewel in a crown. Below is a list of ways to do this, starting with the implementation process. But if manufacturers have … Continue reading Romancing the Stone: Manufacturers Embed Customer Experience into Cloud ERP