A few decades back, customer experience didn’t exist in the corporate dictionary. It became a part of the corporate syllabus in the ’90s when the Internet took the business ecosystem by storm. The Internet allowed businesses to monitor customer experience and brainstorm strategies to leverage it. Customer reviews and word-of-mouth had never been so crucial in the past as there were no means to measure it. But with the introduction of business management suites like Enterprise Resource Planning (ERP) software, it became easy to measure end-to-end customer buying journey. The Tempkin Group’s recent report tells that companies that earn USD 1 billion annually can expect to earn an additional USD 700 million within three years of investing in improved customer experience. This article will shed light on how companies can increase customer loyalty by increasing their operational efficiency through ERP implementation. 1. AI-enabled ERP systems enable 24/7 communication. Every company understands the importance of efficient business communication. It has various benefits: a. To delegate work details to employees. b. To retrieve real-time raw material prices from vendors. c. To provide instant replies to customer inquiries. d. To break information silos and enable different business departments to work as a cohesive … Continue reading Customer Experience in ERP Implementation